Transformation riskLIVE
03
Workarounds keep the process running.
Three locations describe the same target process, but use different Excel and Teams workarounds.
hochStrength of Evidence
3Locations
priorityField of measures
Qualitative Discovery at Scale
Find out why plans and reality diverge.
heyChange runs scalable, AI-supported interviews with open answers and adaptive follow-ups — inside organizations and with customers. Unknown causes, motives and contradictions become visible before decisions come too late.
One product core: open qualitative answers, adaptive AI follow-ups, automatic structuring and detection of motives, causes and contradictions.
Campaigns in minutesEU data processingAI transparency
Operations"...premises Workaround..."
IT“…unclear dependency…”
85%Participation in the pilot
3Language configurations
10Cause clusters
11prioritized measures
Anonymized multilingual pilot. Real campaign data, presented in aggregate form — without exaggerated ROI claims.
01 · Two entry points
One platform.
Two clear areas of use.
The same product core — configurable campaigns with open answers, adaptive AI follow-ups and automatic structuring.
Organizational Discovery
Understand why processes, change and collaboration do not work as planned.
Identify process breaks, dependencies, resistance and local workarounds — across functions, locations and languages.
- Transformation & process reality
- Workarounds and dependencies
- Acceptance and resistance
Customer Insight
Understand why customers think, decide and act.
Start qualitative Customer Insight campaigns — from research question to structured analysis.
- Brand Research & positioning
- Purchase motives and barriers
- Product and service research
Product core
- Open qualitative answers
- Adaptive AI follow-ups
- Scalable execution
- Automatic structuring
- Motives, causes, contradictions
- Configurable campaigns
02 · Organizational Discovery
Process models show the target state. heyChange finds lived reality.
Existing methods provide valuable partial images. For complex transformations, they alone are often not enough to identify unknown organizational risks early on.
Process Mining
Shows what happens in IT systems - but often not why employees bypass processes.
Organization chart
Show reporting lines, but no informal dependencies and critical islands of knowledge.
Workshops & Interviews
Provide depth, but only reach a few people and require many consulting days.
Standardized surveys
Measure known topics, but rarely find the unknown causes.
heyChange complements process mining, enterprise architecture and change programs as a qualitative discovery layer.
Qualitative depth. Organization-wide reach. Dynamic queries.
Supplementary discovery layerDo not replace.
Do not replace.
But make visible what would otherwise be overlooked.
Strong partial images
System data, models, workshops and surveys each provide important perspectives - but often isolated and with blind spots.
Opening up lived reality in a scalable way
Open answers in natural language, contextual queries and condensed patterns across functions, locations and languages.
Identify unknown process breaks before rollout
Identify local exceptions and workarounds
Prioritize transformation risks
Support decisions with understandable evidence
03 · Organizational Discovery
Find out how your transformation can succeed more effectively.
Three clear discovery offerings for ERP, AI, reorganization, integration and efficiency programs.
Process Reality Check
Compare modeled processes with the way you actually work.
- lokale Workarounds
- Handover problems
- unclear responsibilities
- contradictory process variants
- prioritized causes and areas for improvement
Transformation Readiness Scan
Before the rollout, identify which organizational risks jeopardize your transformation.
- Resistance and obstacles to acceptance
- Knowledge and skills gaps
- critical dependencies
- affected target groups
- prioritized action agenda
Carve-out & Integration Discovery
Make invisible operational dependencies visible before and after a separation or integration.
- critical knowledge
- ongoing shared service dependencies
- informal interfaces
- Handover and continuity risks
- 30/60/90 day measures
Further Organizational Discovery fields
Additional campaign formats within the same platform.
Impact Assessment
Record what has really changed before and after a measure.
Software, ERP & AI
Capture requirements, opportunities and adoption risks before rollout.
Operating Model
Examine role understanding, handovers and decision paths across the organization.
Service & product internally
Openly deepen internal needs and friction points.
04 · Customer Insight
Better Brand Decisions.
Don't just let customers rate it, but understand why.
AI-supported, dynamic dialogues help brand, research, product and management teams validate assumptions early, surface new perspectives and prepare decisions on stronger evidence.
Qualitative interview depth — scalable like a survey.
heyChange goes beyond classic surveys: the platform asks targeted follow-ups based on answers and deepens relevant motives, expectations, barriers and contradictions.
Campaign design, methodological review or results workshops can be added if needed.
How a campaign works
- 01Choose or describe a research goalBrand, product, campaign or customer discovery.
- 02Define hypotheses and target groupsDefine segments, assumptions and success criteria.
- 03Create or generate an interview guideManually or with AI support.
- 04Invite participantsSend invitations and start the campaign.
- 05Run adaptive AI interviewsOpen answers with context-dependent follow-ups.
- 06Analyze the dashboard and exportEvaluate patterns, motives and contradictions.
05 · Method
From interview guide to structured analysis.
Configure campaigns, invite participants and analyze motives, causes and contradictions in the dashboard. NDA, DPA or optional reviews can be added if needed.
Define goal and hypotheses
Define research goal, investigation areas, target groups and success criteria.
Configure the campaign
Create a guide or have one generated. Define privacy settings and invitation logic before launch.
Conduct AI-assisted interviews
Participants answer open questions in natural language. The system asks context-dependent questions and deepens relevant information.
Structure the results
Motives, causes, counterpositions and dependencies are automatically condensed and made visible in the dashboard.
Analyze and export
Prioritize patterns, export reports and add optional workshops or reviews if desired.
Email Interview · Example
A familiar channel.
A conversation with depth.
Participants respond directly by email. heyChange recognizes relevant information, asks specific questions and ends the conversation as soon as the statement is reliable.
KAMPAGNE · PROCESS REALITY CHECK
Handovers in the ordering process
Operations · anonymizedh_
heyChangean Operations
Which handover in the ordering process costs you the most time in everyday life?
OP
Operationsan heyChange
Most of the time information from sales is missing. Then we clarify everything via Teams or Excel.
h_
heyChangeFollow-up 1 von 3
How do you recognize early on that information is missing?
OP
Operationsan heyChange
When orders come back or questions are asked multiple times.
h_
heyChangeFollow-up 2 von 3
Who solves the deviation today and where is it documented?
OP
Operationsan heyChange
That depends on the individual case. There is no fixed responsibility.
h_
heyChangeFollow-up 3 von 3
What would the handover noticeably improve for you?
OP
Operationsan heyChange
A common mandatory data set and a clear owner. It's good that we were able to go through this in a structured manner.
✓
Conversation completedThe statement is reliable and was condensed anonymously.
From the statement to the management decision
Findings with understandable evidence.
Findings are traced back to anonymized initial signals and classified according to evidence strength, frequency and controversy. This allows decision-makers to understand which conclusions are strongly supported and where further clarification is needed.
06 · For consultancies
More interview breadth - without proportionately more consulting days.
heyChange enables consultancies, system integrators and transformation teams to include significantly more perspectives in their diagnosis. Your methodology, customer relationship and interpretation remain yours. heyChange supports implementation, scaling and structured evaluation.
Start a partner campaign ↗- 01The White Label Campaign
- 02Use of your own hypotheses and methodologies
- 03Raw data and results export
- 04Greater interview coverage
- 05Multilingual campaigns
- 06Support with fixed price projects
07 · Sample report
Of conversations
to the management agenda.
The findings presented are based on an anonymized e-commerce pilot. Statements were condensed, roles and identifying details were removed.
PRE-LAUNCHNo evidence available yet
00
No evidence yet. The campaign is prepared.
Six out of eight functions are in scope. Nine hypotheses and the interview logic are prepared. Evidence strength is only calculated once answers are available.
✓ hypotheses prepared✓ Target groups defined○ Invitations pending○ Evidence pending
Emerging themesClick for details
THEME 01Evidence strength: high
Fragile partner data creates recurring rework.
Several statements link schema changes, lack of ownership and silent data errors.
observation
Changes in external partner data repeatedly lead to manual rework and unnoticed data loss.
Root-Cause-Hypothese
There is a lack of clear ownership and a binding change process for central data pipelines.
Next step
Establish pipeline ownership, standardize schema changes, and automate drift alerts.
08 · Pilot
“It’s amazing what this campaign has made visible in such a short time and with so little effort.”
Paraphrased stakeholder feedback · Anonymized pilot
Known things confirmed.
Crucial discovered.
In an anonymized multilingual pilot, eleven open conversations revealed patterns that would otherwise have been difficult to achieve with such breadth and speed. These included well-known topics - and additional references to ownership gaps, knowledge dependencies and onboarding breaks that could be translated into prioritized measures.
- Unknown causes: lack of pipeline ownership and distributed onboarding knowledge
- Decision support: prioritized management agenda with eleven action areas
- Effort: structured breadth instead of proportionally more individual interviews
11/13Reply · 85%10Cause clusters11Areas of action
Selected voicesTranslated appropriately and anonymized
“We need clearer direction, or at least a clear shared understanding of it.”
"When employees leave, documents, connections and access are left behind in personal profiles. Cleaning up takes time."
"The handover appears structured. However, there is no common, reliable documentation for setup, environment and acceptance criteria."
09 · Organizational Discovery Pilot
Transformation Readiness Pilot
A focused campaign format for Organizational Discovery — configurable and ready to analyze within a few days.
Pilot scope
A reliable situation report in around ten business days.
Define goals and hypotheses, run AI-supported interviews, condense results and hand over a management report with executive readout.
- 0140 to 80 participants
- 02two to four functions
- 03up to two languages
- 04Goal and hypothesis workshop
- 05AI-powered adaptive interviews
- 06structured analysis in the dashboard
- 07Managementreport
- 0890-minütiges Executive Readout
- 09Result within approximately ten business days
10 · Security & privacy
Ready for confidential transformation projects.
Before the start of a campaign, a confidentiality agreement or NDA, an order processing contract in accordance with Art. 28 GDPR and the necessary data protection and security documents can be agreed and concluded.
EU processing
Processing in a defined European infrastructure.
Anonymous handover
Identifying metadata and references in answers will be removed where possible. Results are transferred in aggregated form.
Defined deletion periods
After export and completion, campaign data will be deleted as agreed. No permanent employee profiles.
Documented process
The data flow of the campaign is coordinated with the customer before it starts. Support with data protection and works council audits is possible.
AI used transparently
EU AI Act · Transparency obligations
Participants are clearly informed that the interviews are supported by an AI system. The interactions will be designed in accordance with the applicable transparency obligations of the EU AI Act. The AI supports surveys and analysis, but does not make individual personnel decisions or create permanent employee profiles. heyChange is not intended for performance evaluation, compensation, promotion, termination or other individual HR decisions. Human testing can be part of the quality of the results.
Employee data protection
Protection of participants
- No individual performance or behavior evaluation.
- Results are only segmented for sufficiently large groups.
- Small groups are not evaluated separately if this would allow re-identification.
- Rare roles, projects or specific events can also allow conclusions to be drawn in free texts; Therefore, anonymization is checked additionally.
- After handover and expiry of the agreed deadlines, campaign data will be deleted.
- The exact design will be determined with the customer before the campaign.
Qualitative interview depth — scalable like a survey.